In today's digital age, consumers are constantly bombarded with marketing emails and other electronic noise, often leading them to hit the dreaded unsubscribe button without even reading the content. As a result, direct mail is making a comeback as a successful marketing strategy. To ensure success, however, efficient automation, postal optimization, and tracking of physical mail are crucial factors.
With BlueCrest technology, the print communications workflow for direct mail can be simplified, making it more cost-effective and efficient than ever before.
