Smart Mail Inserter Solutions for a Changing Mail Industry

The Shift in Mailing Needs

The world of mail production is undergoing significant changes. As businesses rethink their mailing strategies, efficiency, cost reduction, and adaptability have become top priorities.

Traditional high-volume mailing is not as prevalent. Today’s businesses increasingly focus on targeted, personalized mailpieces rather than mass distribution. This shift has brought about several key trends in mail production.

• Fewer Inserts, More Streamlined Mailpieces – Companies are reducing the number of inserts in statements and marketing materials. The trend is for a simplified, cost-effective approach that minimizes unnecessary components.

• Maximizing White Space for Messaging – Instead of using separate inserts, businesses are leveraging the available white space on documents. They use it to print offers, promotions, and key messages directly onto the statement.

• Declining Marketing Mail Volumes – With digital communication becoming dominant, marketing mail volumes have dropped significantly. This makes it even more critical for mail operations and mail services to increase efficiency and control costs. Marketing Mail volume has declined by 40% since FY 2008, falling from 99 billion to 59 billion pieces in FY 2023 (USPS OIG). Additionally, FY 2023 saw a $920 million revenue decline for Marketing Mail, with a 7.7 billion piece reduction in volume(USPS).

These trends highlight the need for flexible, space-saving mail inserter solutions. This equipment will help mail operations adapt to lower insert volumes while maintaining productivity and optimizing available workspace for postal operations. Enter the Element Inserter—a revolutionary new compact mail inserting platform designed to meet these emerging needs.

Enter the Element™ Inserter
Compact. Efficient. Built for the Modern Mail Operation.

BlueCrest, a global leader in mail production and postal automation solutions, recently announced the launch of the Element™ Inserter. This innovative, compact platform redefines efficiency and productivity in the mailroom. The unique design makes it optimal for handling low-volume, low-page-count jobs with fewer inserts.

One of the most significant innovations in the Element Inserter is its tower feeder design. The tower feeder provides good capacity without increasing the overall footprint of the machine. This allows mail operations to process more mail using fewer resources while taking up less space. It's the perfect solution for small and medium-sized businesses looking to optimize their mail operations.

What Makes the Element Inserter Different?

The Element Inserter is not just another inserting system—it represents a new benchmark in mail production technology.

According to Eddy Edel, VP of Global Inserting, Digital Solutions & Strategy at BlueCrest, “The Element Inserter underscores BlueCrest’s commitment to innovation in postal automation. We designed this platform to be both space-efficient and highly adaptable to the needs of small to medium-sized mail operations.”

Key Features & Benefits of the Element Mail Inserter

1. Space-Saving Design

• Innovative Vertical Feeder Layout – Unlike traditional inserters, the Element features a tower feeder design  while maintaining a compact footprint.
• Single-Sided Workcell – Reduces labor requirements and optimizes production space. It allows operators to manage the system efficiently from one side.

2. Ease of Operation

• User-Friendly Interface – Simple, intuitive controls and built-in automation make the Element Inserter easy to operate.
• Continuous Tray-Loading – Enables a smooth workflow, reducing downtime and maximizing throughput.

3. Increased Efficiency & Cost Savings

• Consolidates Multiple Inserters into One – Replaces smaller console or tabletop inserters with a single, more efficient platform.
• Reduces Labor and Maintenance Costs – By streamlining workflows and automating key processes, businesses can save on labor and upkeep expenses.
• Minimizes Floor Space Requirements – The compact design allows mail operations to do more with less. This makes it an ideal solution for operations with limited space.

  

4. Speed and Versatility

• Handles Various Job Types – Capable of quickly processing low-volume jobs across a variety of materials and formats.
• Flexible Feeder Capacity – Adapts to different mail production needs. This ensures the seamless processing of short-run jobs or extra capacity during peak periods.

Elevate Your Mail Production with the Element Inserter

The Element Inserter is easy to use. It features proven technology, advanced diagnostics, and seamless integration with BlueCrest's mailpiece integrity and tracking solutions. This makes it an ideal choice for businesses looking to streamline operations while maintaining high-quality, secure mail processing.

For larger operations, the Element Inserter is also a perfect solution. Use it for processing small jobs or rework, ensuring flexibility in handling all mail production needs.

The Future of Mail Production is Here

Mail production continues to evolve. Businesses need a solution that adapts to change, optimizes space, and delivers exceptional efficiency. The Element Inserter is that solution. Designed with today’s modern mailroom in mind, it provides the ultimate combination of performance, flexibility, and cost savings.

Are you ready to take your mail operation to the next level? Discover how the Element Inserter can help you achieve greater efficiency and reduce costs. Use it to stay competitive in an ever-changing mailing landscape.

Contact BlueCrest today to learn more about the Element Inserter and how it can transform your mail production workflow!